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Give your kitchen a deliciously radiant bloom with our gorgeous new mixer and blender in head-turning Hibiscus with a matte finish.

  • Mixer tilt-head 4.8L - Artisan Beetroot

    Mixer 4.7 L Hibiscus - Artisan

    An iconic design with endless possibilities, created to inspire something new in everything you make.

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  • Blender K400 - Artisan

    Blender K400 Hibiscus - Artisan

    Create smooth, delicious results with a blender designed to tackle the toughest ingredients.

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The vibrant beauty of nature, crafted for your kitchen Just like the flower, our new Colour of the Year stands out from the crowd. Bursting with energy and joy, Hibiscus will bring a touch of sass to your kitchen, and fun to your cooking. Add a hint of pink to your favourite recipes, or experiment with floral flavours. It’s time to let your inner maker bloom with anything from radiant Hibiscus empanadas to aromatic Hibiscus galette.

  • Celebrate

    Celebrate extravagance and free spirit with new styles, new recipes. Don’t be a shrinking violet, make like a Hibiscus!

  • Captivate

    Lush Hibiscus turns heads. Even just a hint of it in your kitchen gives off a bright and lively vibe.

  • Empower

    Beautifully bold, this hot pink pick-me-up is your reminder to bring the fun and the daring to your plate - and your home.

Feast your eyes on the Colour of the Year

KitchenAid has championed the power of colour to fuel creativity since introducing the first stand mixer colours in 1955. Our specialist team lives and breathes colour trends and has been keeping a close eye on the fabulous journey of pink over the years. And now is the time. So step forward Hibiscus, a beautifully vivid, lush fuchsia, our pick for 2023. Guaranteed to stand out, it will make your kitchen positively bloom.

A pinch of pink can plus up your favorites

If you're thinking of bringing Hibiscus into your kitchen with our lush Artisan stand mixer, or beautiful K400 blender, let's bring that vibrancy of nature to mealtimes too. A colour that’s this playful and vivid needs recipes to match. Ready?

It’s time to bloom with Hibiscus

This plucky pink pairs with bright decor, and adds a cheeky pop to monochrome and neutral too. With our new Hibiscus Artisan stand mixer, and K400 blender, you can combine timeless quality with a colour that’s bang on trend, from the #1 MIXER BRAND IN THE WORLD (1).

  • Enjoy the making with a mixer

    Enjoy the making with a mixer

  • Create and experiment with a blender

    Create and experiment with a blender


(1) Source Euromonitor International Limited; based on custom research conducted October/November 2022 for value sales (in USD) in 2022 through all retail channels.